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Competition at both ends. None in the middle.

The market has a wrist-only device at consumer price, coach systems at studio price, camera apps that infer a body from a phone picture, and laboratory installations. Nobody sells direct full-body-and-club measurement at a consumer price. That gap is the product.

MoCaddieIQHackMotionK-MOTIONSportsbox AIGEARS
What it isWearable sensors on club and body, free appWrist-only wearable sensorCoach-tier body sensorsCamera app (3D from a phone video)Optical lab installation
Price£199–£799 target, one purchase, no subscription£345 / £490 / £985 UK list (Core / Plus / Pro)K-PLAYER $3,495 + $195/yr; K-COACH $6,495 + $495/yr3D Player $109.99/yr; Studio licence $2,000/yr$23,500–$59,500 installed; $200–500 per visit
Club measured✔ sensor on the clubinferred from the wristoptional add-oninferred from video✔ optical
Body measured✔ Kit 2: pelvis, thorax, armwrist onlyinferred from video✔ full body
Kinematic sequence✔ measured by gyroscope (Kit 2)derived from video
Ground force✔ Kit 3 insolesseparate platewith force plates
FeedbackSpoken, in real time, one correctionApp and audioStudio screen, coach-ledApp, after uploadCoach-led
Fit timeUnder a minuteSeconds (one sensor)Tens of minutesNone (camera)A session
Where it livesYour bagYour bagA studioYour phoneA facility

Prices as verified August 2026: HackMotion from its UK list; K-MOTION and Sportsbox in US dollars as published; GEARS as published. Re-verified before every reprint; tell us if one is out of date. MoCaddieIQ prices are target RRP and subject to final costing.

What each is good at — said fairly

HackMotion

Measures one joint very well: lead-wrist flexion, extension and deviation, with a mature drill library and validated accuracy. It cannot see the club or the body. If your only fault is at the wrist, it is a fine buy. MoCaddieIQ measures the wrist the same way — hand minus forearm — and adds the club and, with Kit 2, the body.

K-MOTION

The reference for coach-tier body sensors, with fifteen years of coaching education around it. It is priced for a studio and fitted like one. MoCaddieIQ competes on the same measurement — pelvis, thorax, arm, club — at a price a golfer buys and a fit a lesson can afford.

Sportsbox AI

Turns a single phone video into a 3D body model, which is clever and needs no hardware. It infers depth and rotation from a picture; axial rotation of the torso — the thing the sequence depends on — is what a silhouette shows least. MoCaddieIQ measures rotation speed directly with gyroscopes.

GEARS

A laboratory, not a product: optical capture of the whole body and club to sub-millimetre. It is the gold standard, and it is where our own validation is meant to happen. Nobody carries it to the range.